In this article, written in 2018, I discuss the importance of NGOs investing in digital strategies, highlighting their cost-effectiveness in engaging, raising awareness, storytelling, and disseminating the essence of institutions. Digital platforms are also noted as an extremely effective means of fostering human connections with their audience. The article showcases examples of successful fundraising campaigns conducted exclusively through digital channels and provides practical tips for organizations to kickstart their digital journey.

The article was written in Portuguese and is available here.